[ Customer Communication and Sales – Business Workshop ]
Strengthen your English language skills for sales and customer contact – from needs analysis through persuasive argumentation and handling objections to after-sales and relationship management.
Key facts about the training
Target groups
Sales, account management, customer success, support and pre-sales.
Languages and levels
English (focus) and German for international professionals · A2–C2
Formats and duration
1:1, small group (3–8), team · 60/90 min · intensive workshops and programmes
Delivery
Online (MS Teams), on-site at your premises or at Eloquia (Frankfurt) · hybrid possible
Organisation
Materials included · flexible scheduling · cancellation up to 24 h beforehand free of charge
Quality
ISO 9001-based QM · data protection with external DPO · diversity and inclusion
What your team gains
- Confident first contact and needs analysis
- Present and pitch persuasively
- Confident handling of objections and negotiation
- Professional proposal and follow-up language
- Strong after-sales and relationship management with measurable feedback
Examples from the curriculum
Discovery and needs analysis
Ask the right questions and understand customer needs.
Value proposition and pitch
Communicate benefits clearly and persuasively.
Handling objections
Take on concerns confidently and counter them.
Price and terms discussions
Negotiate terms confidently and on a value basis.
Proposals and follow-up
Formulate proposals professionally and follow up.
Complaints and de-escalation
Handle complaints calmly and in a solution-oriented way.
After-sales and up-/cross-selling
Retain existing customers and unlock potential.
Account management
Strengthen long-term customer relationships through language.
Realistic scenarios
- Discovery call
- Product pitch
- Objection and price discussion
- Complaint conversation
Three routes to your goal
1:1 coaching
Individual goals, confidential content, flexible times.
Team training
Consistent terminology and processes across the whole team.
Intensive workshop
Condensed into 1–2 days, focused on concrete deliverables.
Four steps to your programme
Frequently asked questions
How large are the groups?
Recommended 3–8 people per level and use case.
Company-specific content?
Yes. Terminology, templates, style guides and technical documents are integrated.
Online platform?
MS Teams as standard; other tools on request.
Cancellations?
Free of charge up to 24 h before the appointment.
Build up individual skills in a targeted way
Alongside tailored in-company training, our four-week Business English sprints build up individual skills in a focused way – bookable individually or for the team. A good fit for this area:
- Customer Service English – communicate with customers in a friendly, efficient way
- Negotiation Strategies – negotiate strategically and with cultural sensitivity
- Presentations – present in a structured, impactful way
Request a no-obligation quote
Clarify goals, level and time slots – then start. We will prepare a no-obligation quote for you.
+49 (0)69 23 00 20 · info@eloquia.com
