Business English · Sprint

[ F-06 Social-Media Micro-Content ]

Write short, clear and engaging posts for social-media platforms – with attention-grabbing hooks, a fitting tone and a clear call to action. A focused 4-week sprint from the Foundations series (B1) that concludes with an Eloquia Micro-Certificate.

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Who is this sprint for?

For concise, on-brand social-media copy

For anyone who wants to communicate concisely and on-brand on social media.

B1 participants writing for the company page, their own profile or a mini campaign
Individual professionals who want to sharpen their posts
Entire teams who want a consistent brand tone

Language focus

What you'll learn in the sprint

[ 01 ]

Simple and direct

Short sentences, clear verbs, active language – quick to understand.

[ 02 ]

Headlines and CTAs

Formulate a hook, a benefit promise and a clear call to action (CTA).

[ 03 ]

Hashtags and emojis

Choose them sensibly, use them sparingly, preserve readability and tone.

[ 04 ]

Platform-appropriate tone

Adapt tone and length: LinkedIn, Instagram, X, Facebook, TikTok.

[ 05 ]

Strong hooks

Win attention in the first sentence and tempt the reader to read on.

[ 06 ]

Cut and sharpen

Condense messages into concise captions – without losing substance.

Format and practice

Typical course tasks

Every unit is communicative and immediately usable in your working day. In small groups you write and sharpen real posts with direct feedback.

Posts for the company page – examples on a product, event or recruiting with a hook and a CTA
Cut and sharpen – rewrite longer texts into concise captions, with a clear structure
Plan a mini campaign – create 3–5 posts with a topic plan, hashtags, CTA and image ideas

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Sprint at a glance

Level Foundations · B1
Format 4 weeks · 1× 135 min/week · 12 teaching units
Group max. 8 participants, on-site in Frankfurt or live-online
Completion Eloquia Micro-Certificate
Price 299 € (Single-Sprint)

For individuals and companies

Individually, in a team – and in any language

This sprint is open to individual professionals as well as entire teams. Individuals book the sprint singly or in the Skill-Pass, companies flexibly for their staff.

The format is not limited to English: on request, we offer the same focused sprints in further languages too – for example Business German, French or Spanish.

Request it in your language